F I N A L L Y. Google and Partners Seek Foothold in the Living Room - NYTimes.com At least, I think so. Meaning: when this was 'announced', my immediate thought was that AppleTV will finally get a swift kick in the ass to implement some new features and finally develop as a platform, less as a hobby. I have said for so long that AppleTV was poised to be the next big thing. Apple has not prioritized it properly, placing it on the back burner while they addressed iPhone (which was important) and now the iPad (which isn't). Enter Google; Apple's new worst enemy. If Google enters the market, and aims at one thing: getting media to the TV, both from within the household: Ripped CDs 'backed-up' DVDs Digital photos and maybe more importantly, from without: Movie streaming from NetFlix, Apple, Amazon Online videos from YouTube, Hulu, etc. Music streaming from Pandora, Last.fm, etc Download audio and video podcasts (ok, maybe more for people like me) But most import...